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Value PropositionThe Problem: Brands go out of their way to help their retailers promote their brand via co-op marketing. Whether it's billboards, print ads, in-store brochures, radio, etc., these co-op marketing vehicles seek to mutually benefit the retailer and the brand. But what about online? Most retailers have websites that list the brands they carry. However, most of these websites do an inadequate or incomplete job of delivering the brand message to the consumer. And, increasingly, retailers are unwilling to provide external links to the brands themselves. The Solution: SiteInfusion allows retailers to easily and conveniently place promotional content on their websites, and under their own names, while allowing the brand to control that content and update/change it at anytime. Benefits: Retailers benefit from professional brand content appearing on their websites under their own names. The brand benefits by being able to control the content and appearance of the information, while restricting it to authorized retailers. The consumer benefits by receiving accurate and comprehensive information via the websites of their preferred retailers. |
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